Welcome to THG LABS 2025 Haircare Trend Report. Science, wellness, and innovation are converging and haircare is going to new lengths to deliver for the consumer. It’s a move that prioritises performance, wellbeing, ingredient efficacy, and inclusion, ensuring solutions are hyper-personalised, results-driven, and deeply rooted in long-term scalp and hair health. Curated by our Product Innovation Team, this report explores data insights, the latest consumer behaviours, market dynamics, ingredient technologies and future trends making waves in haircare.