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Sunless Tanning Report 2024

Welcome to THG LABS 2024 Sunless Tanning Trend Report. With consumers more conscious of the risks around traditional sun exposure, the demand for sunless tanning products has surged, prompting a wave of creativity and innovation in the category. Curated by our Product Innovation team, this report explores the latest consumer behaviours, market dynamics, formulations and future trends shaping the sunless tanning category. 

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