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Haircare Trend Report 2026

Haircare is entering a new phase of premiumisation, defined by precision, performance and prevention. Consumers are more informed than ever, and as they demand outcome-driven products they want targeted solutions that work, with measurable lasting results they can see and sustain.

This report explores what’s driving that change. We look at how every day formats like shampoo are being repositioned at a premium level, why efficacy-led and clinically credible language is gaining traction and how science, behavioural data and consumer demand are collectively redefining how haircare is formulated, positioned and experienced.

Foundational hair and scalp health is becoming an increasingly important consideration, supporting more preventative and long-term approaches to care. Ritual and repeat use are also becoming key markers of success, reinforcing the need for formulations that perform consistently while delivering a rewarding user experience.

Drawing on insight from our Product Innovation and Data teams, we’ve translated these trends into practical direction for brands that sets out where the real opportunities are and how to go after them.

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Blogs

Sustainability

Cosmetics Manufacturing

Innovation

Packaging

Carbon Modelling That Drives Sustainable Packaging Decisions

Explore how THG Labs integrates environmental impact modelling into the packaging development process, combining carbon footprint analysis, lifecycle data, and broader ecological metrics to help brands make more informed packaging decisions.

August 4, 2025

5 mins read
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Blogs

Biotechnology

Formulating

The Skin Microbiome and Modern Skincare Manufacturing: Science, Strategy, and Scalable Solutions

What does it take to create skincare that supports the skin’s natural ecosystem? Here we explore the cosmetic science behind microbiome-conscious formulation, the regulatory nuances of claim development, and the manufacturing know-how needed to scale it. From barrier-supportive ingredients to preservation strategy and packaging, we help brands develop skincare products that work with the skin and stand out on the shelf. 

July 18, 2025

6 mins read
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Blogs

Cosmetics Manufacturing

Innovation

Regulatory Compliance

R & D

Sustainability

Formulating

Production

Compounding

What Beauty Brands Deserve from a Personal Care Manufacturing Partner

Behind every great beauty launch is a partnership that brings clarity, care, and capability. In this article, we share what personal care brands value most in beauty manufacturing partner, and how the right support helps ideas take shape and scale.

July 17, 2025

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Blogs

Skincare

Formulating

Cosmetics Manufacturing

Trends and Innovation

Bodycare

R & D

Regulatory Compliance

Inclusivity, Identity & Representation in Skincare

Truly inclusive skincare starts long before it launches, with R&D that recognises real-world diversity across tone, type, identity and life stage. Inclusive formulation can build confidence by design, not by default. From tolerance testing across Fitzpatrick types to avoiding white cast in SPF, this last article in our Skin Confidence series outlines the science, strategy and social awareness behind products that reflect the people who use them.

June 26, 2025

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Blogs

Skincare

SPF

Cosmetics Manufacturing

Formulating

Formulating for Skin Challenges That Impact Confidence

The third blog in our Skin Confidence series, this article explores how brands can build consumer trust by formulating with both clinical intent and emotional intelligence. Discover how our development philosophy meet real needs, without compromise.

June 24, 2025

3 mins read
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Blogs

Skincare

SPF

Cosmetics Manufacturing

Formulating

Trends and Innovation

R & D

The Role of Hydration in Cosmetic Science

Hydration is critical to skin health, but the science behind it is more complex than most realise. This article explores the biological function of hydration, formulation strategies, consumer testing, and how cosmetic scientists develop products that support barrier function, respond to hormonal shifts, and meet performance expectations across diverse skin types and climates.

June 23, 2025

7 mins read
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Blogs

Formulating

R & D

Trends and Innovation

Cosmetics Manufacturing

Bodycare

Sensory Science & Feel-good Formulations

In skincare, performance matters, but perception also plays a powerful role.  This second blog in our Beautiful In Your Skin series, explores how the feel, scent, texture, and even sound of skincare can transform routines into rituals to build emotional connection, boost confidence, and drive product loyalty.

June 17, 2025

3 mins
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Blogs

The Skin-Confidence Connection: Why it Matters

Inspired by Beautiful in Your Skin Month, this blog is the first of four articles in a series that explores the science behind skincare that supports self-esteem, from sensory formulation and inclusive product development to neurocosmetics and next-gen ingredients. 

June 6, 2025

3 mins
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Blogs

Skincare

SPF

Formulating

Cosmetics Manufacturing

Bodycare

Innovation

Trends and Innovation

Understanding Hyperpigmentation

Hyperpigmentation is a key focus in modern skincare formulation, with growing demand for solutions that visibly even tone and support skin health. This article explores the science behind hyperpigmentation and how brands can harness high-performance actives to create effective, consumer-driven skincare. 

May 23, 2025

20 mins read
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Blogs

Innovation

Biotechnology

Cosmetics Manufacturing

Production

R & D

Scalpcare

Skincare

Sustainability

Reducing Water in Beauty

With an ever-thirsty planet, how can beauty brands take meaningful steps to reduce water use across formulation, sourcing, packaging, and production. From waterless innovation to biotech ingredients and low-impact manufacturing, we spotlight five key areas shaping a more sustainable future.

May 14, 2025

7 mins read
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Blogs

Biotechnology

Innovation

R & D

Trends and Innovation

Sustainability

Cosmetics Manufacturing

Formulating

The Future is Fermented

From lab-grown actives to enzyme-powered efficiency, discover how microbial fermentation is driving the next wave of high-performance, low-impact innovation in skincare product development. We unpack the science behind white biotech, highlight breakthrough benefits it offers, and explore how beauty brands can harness this technology for scalable, ethical, and more sustainable formulations.

April 15, 2025

20 mins read
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Blogs

Biotechnology

Cosmetics Manufacturing

Sustainability

Trends and Innovation

Formulating

R & D

Harnessing the Sea

In this article we explore beauty beyond the shoreline, looking at how blue biotechnology is turning the tide in skincare and haircare product innovation. From deep-sea actives to algae-powered skincare, discover how marine science is unlocking potent, planet-friendly ingredients for the next generation of formulations.

April 3, 2025

15 mins
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