Reports

Body care is becoming a more sophisticated territory for beauty innovation as consumers bring skincare-level expectations around efficacy, ingredients, skin quality and targeted care to products used across the body. Alongside performance, sensory experience, lifestyle relevance and more precise solutions are paving the way for brands to differentiate.

THG LABS 2026 Body Care Innovation Trend Report explores the consumer, formulation and product development trends influencing the category, with a focus on three key themes: Applying Skincare Logic to the Body, Precision Living: Body Care for Real Life, and Signature Sensoriality: Formulation Performance You Can Feel.

In this THG LABS Body Care Trend Report, our Product Innovation team explores:

• How skincare and dermocosmetic thinking are influencing 
   body care formulation, ingredients, claims and expectations 
   around skin quality
• The rise of more targeted body care designed around 
   specific areas, concerns, routines and real-life needs
• How texture, application, absorption, finish and after-feel 
   help create distinctive product experiences
• The growing relationship between body care, wellness 
   and emotional rituals
• Emerging opportunities across formats, claims, ingredients 
   and positioning
• What these trends could mean for beauty brands 
   developing new body care products

Download the report to explore the opportunities shaping the future of body care innovation.

SPF is no longer reserved for holidays and heatwaves. Driven by skinification, premiumisation and a growing focus on long-term skin resilience, UV defence is becoming a year-round beauty essential, creating significant new opportunities across skincare, make-up, haircare and specialist formats.

The category is moving quickly. Hybrid formats are flourishing. New territory is opening up in scalp care, lip care, dermocosmetics, longevity and previously underserved areas of the body

In the THG Labs Suncare 2026 Trend Report, our Product Innovation experts break down :

• The trends driving the next phase of category growth
• How sunification and skinification are reshaping NPD
• Emerging white space across skincare, make-up, haircare and specialist SPF
• The rise of premium, treatment-led and longevity-focused sun protection
• UK and global market insights and consumer behaviour
• Innovation opportunities across ingredients, formats, claims and positioning

Download the report to find out where your brand should focus next

Haircare is entering a new phase of premiumisation, defined by precision, performance and prevention. Consumers are more informed than ever, and as they demand outcome-driven products they want targeted solutions that work, with measurable lasting results they can see and sustain.

This report explores what’s driving that change. We look at how every day formats like shampoo are being repositioned at a premium level, why efficacy-led and clinically credible language is gaining traction and how science, behavioural data and consumer demand are collectively redefining how haircare is formulated, positioned and experienced.

Foundational hair and scalp health is becoming an increasingly important consideration, supporting more preventative and long-term approaches to care. Ritual and repeat use are also becoming key markers of success, reinforcing the need for formulations that perform consistently while delivering a rewarding user experience.

Drawing on insight from our Product Innovation and Data teams, we’ve translated these trends into practical direction for brands that sets out where the real opportunities are and how to go after them.

Dermocosmetics continues to redefine the boundaries between clinical credibility and consumer skincare, driven by growing demand for science-led, results-focused products that prioritise skin health. We're seeing the category influence mainstream skincare, bodycare and haircare, as brands look to balance high-performance efficacy, tolerability and sensorial appeal. Our Product Innovation Team explore the forces shaping the dermocosmetic landscape, from ingredient sophistication and regulatory considerations to evolving consumer expectations around performance, trust and transparency. Drawing on market insight and formulation expertise, it provides practical perspective on how dermocosmetic thinking is translating into real-world product development opportunities.

Welcome to THG LABS 2025 Haircare Trend Report. Science, wellness, and innovation are converging and haircare is going to new lengths to deliver for the consumer. It’s a move that prioritises performance, wellbeing, ingredient efficacy, and inclusion, ensuring solutions are hyper-personalised, results-driven, and deeply rooted in long-term scalp and hair health. Curated by our Product Innovation Team, this report explores data insights, the latest consumer behaviours, market dynamics, ingredient technologies and future trends making waves in haircare.

Welcome to THG LABS 2024 Suncare Trend Report. It’s a new dawn for sun protection, where science meets sophistication.  Driving major innovation, every application is a step towards shielding the future of healthier skin. Curated by our Product Innovation Team and containing exclusive data insights, this report explores the latest consumer behaviours, market dynamics, ingredient technologies and future trends shaping SPFs in skincare. 

Welcome to THG LABS 2024 Sunless Tanning Trend Report. With consumers more conscious of the risks around traditional sun exposure, the demand for sunless tanning products has surged, prompting a wave of creativity and innovation in the category. Curated by our Product Innovation team, this report explores the latest consumer behaviours, market dynamics, formulations and future trends shaping the sunless tanning category.